This is an imaginary project for PANDORA where we had two different briefs to develop

BRIEF 1

COLLECTABILITY

Charm collecting is at the heart of the Moments platform. To inspire collectability Pandora regularly releases new charm carriers alongside new collections - from evolutions within our bracelets to taking charm collecting to new categories such as necklaces with our recently launched O Pendant.

We would like you to create a range of new charm carriers that can inspire a desire to add charms whilst adding new functionalities within Pandora. Please design solutions to the following:

  • What is the new carrier bracelet which can inspire consumers to wear more charms?

  • How does Pandora take charm collecting to the new category of earrings?

  • What is a new category/way to inspire charm collectability which Pandora does not currently offer?

BRIEF 2

GARDEN

 

The Garden collection is the sophisticated branch of our Nature & Celestial world, where the beauty of nature comes together with high craftsmanship and traditional jewellery techniques. Within these collections sit our Daisy collection and our China exclusive Peach Blossom Collection.

We would like you to create a cross-category collection inspired by an element of nature. This collection should be figurative and showcase strong jewellery design skills. Please design solutions to the following:

  • What is the next element of nature Pandora should introduce for a new Garden collection and why?

  • What new techniques can Pandora introduce to elevate the craftsmanship of this collection?

  • How does this nature element (or elements) come together as a cross-category collection (ring, earring, necklace, bracelet, charm)?